Search Engine Optimization work is filled with multiple tools, and every SEO professional has its own set of favorite tools. Usually, the best all-in-one SEO tools are quite expensive and require a monthly subscription. That makes them suitable mostly for bigger companies and agencies that use them heavily and need all the advanced features that these SEO audit tools include.
There are quite a few SEO tools out there to choose from, and for a starting Search Engine Optimizer, it might be difficult to judge what kind of tools are useful. Especially since we are all busy people with other things to do than just sit around testing different tools. To help you out, here are my favorite SEO tools that you can use in your search engine optimization efforts.
Here’s a list of the 7 best SEO tools for beginners.
1. GTmetrix
GTmetrix is one of the best SEO tools for digital marketing since it helps analyze and optimize your website to improve search results. It diagnoses your website and tells you about its performance. You can also determine your website’s loading speed using this tool, which is one of the critical SEO steps you must take to understand how your website functions.
2. Ahrefs Keyword Research Tool
Ahrefs is one of the most versatile SEO tools and ranks a close second to Google by way of size and website crawling capacity. SEO experts know how effective Ahrefs is because of its site audit feature, which delivers one of the most accurate SEO analysis reports, highlighting why your website needs tweaking to improve search results for better ranking.
The versatile tool also helps you determine your competitors’ backlinks, and you can use the data to devise an effective strategy for your brand. It enables you to keep up with the competition and gain an edge over the others. The tool is useful for checking and fixing your website’s broken links.
3. Google Search Console
Google Search Console allows anyone with a website to monitor and report its presence in Google SERP. The procedure is quite simple: you add the given code to your website after going through Google Analytics and then submit your website for indexing by Google’s spiders. You don’t need a Google Console account to appear in Google’s search results. You can easily take charge of what gets indexed and how your website is associated with the account.
Google Search Console is one of the best SEO tools for digital marketing and helps you optimize your content with Search Analytics to check which queries bring more users to your website. You can analyze your website’s impressions and clicks and determine your position on Google Search. Using the console, you can submit sitemaps and URLs, get them crawled, and review your index coverage to ensure that Google gets the latest view of your site.
4. Semrush
Semrush helps you take the right SEO steps and is one of SEO experts’ favorite tools. The tool helps assess your rankings quickly and identify new opportunities to rank higher.
You can better understand analytics reports that help you access your website’s search data, competitors’ activities, traffic, etc. You can also compare keywords and domains to understand which works the best. Moreover, you can easily monitor your rankings using the on-page SEO checker, which also gives you recommendations for the how to best improve your website’s performance.
5. KWFinder
KWFinder is one of the best SEO tools for beginners, which helps you find long-tail keywords with low competition levels. SEO marketing professionals use this tool to identify the best keywords. They can also run analysis reports on SERPs and backlinks.
The software has an in-built rank-tracking feature that lets you determine your ranking on search engines. It can also continuously track your improvement based on any key metric. The tool helps you generate new keyword ideas that can help rank your website much higher.
Besides generating keywords, it gives suggestions for related terms, keyword difficulty, CPC, volume, etc. SEO marketing experts can guide their clients to find robust keywords and target them, especially if they are lower in the funnel but are likely to lead to conversions.
6. Moz Pro
Moz Pro is one of the most versatile SEO tools for digital marketing that can guide you through SEO steps to drive more traffic to your website. Google’s algorithm changes are promptly updated on this popular SEO software, making it one of the hottest on everyone’s SEO tools list. The tool’s chat portal lets customers get insightful responses to their questions and helps offer instant solutions.
Moz Pro is excellent for site crawling, and its keyword recommendations are the best in SEO circles. It gives you insights into your website’s performance and the best ways to tweak it to perform better. The package includes free SEO tools like the MozBar toolbar, which lets you download your site’s metrics while browsing a page. Moz Pro’s page optimization feature is a favorite with SEO experts, as it tells you what exactly you must do to improve your web pages’ SEO.
7. Ubersuggest
Neil Patel’s Ubersuggest is a keyword-tracking tool that can take you through the SEO steps to improve your website performance without much difficulty. Besides identifying keywords, the tool helps you search the intent behind them by displaying the top search engine page results derived from long-tail keywords.
The software also helps generate keyword suggestions you can use to drive more traffic. You can view reports using Ubersuggest, including keyword volume, level of competition, seasonal trends, and your cost per click (CPC). This handy software is one of the best free SEO tools for organic SEO and paid campaigns (PPC). The tool also helps you determine if it is worth pursuing and targeting a keyword and whether it is competitive enough to serve your purpose.
If you want to learn about SEO then check out SEO Tutorial which covers a detailed guide step by step from basic to advanced levels through which you can learn easily.
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