With the constant increase of internet users across the globe, the number of online-based/ web-based industries is increasing at a great speed. This calls for the need for Digital Marketing. So, through this article I will talk about the top 10 reasons to learn Digital Marketing and why you should take it up as your career.
Importance of Digital Marketing
Technology, well again continues to drive business in the 21st century and mastery of Digital Marketing techniques is a must known pre-requisite. Well, you are aware of the term Digital Marketing as a medium to promote your product and your business.
So, how important do you think Digital Marketing is? Let me jot down a few of the important pointers:
- Today’s marketing strategy completely depends on the Digital Marketing.
- Increase in the number of sales results in increases in revenue.
- It helps you brand your company.
- Easy to get familiar with the marketing channels.
- Digital Marketing helps to build a better relationship with your customers/prospects.
- Better ROI (Return of Investment).
- Has wide and dynamic career opportunities.
- It helps your company to appear on the Search Engine Result Pages (SERP).
These are some notable benefits of having a Digital Marketing team in your organization. What are the top 10 reasons to learn Digital Marketing? Anything special about it? Let’s have a look!
Top 10 reasons to learn Digital Marketing
1. The growth rates of Digital Markets are increasing
Digital Marketing is a rapidly evolving technology and statistics also reveal that this field will experience a rapid increase in job opportunities. It is expected to reach approximately 1,50,000 jobs by the end of 2020.
Note: The rate of growth in India alone was approximately 12% in 2016, 14% in 2017–18 and about 24%-37% is expected to grow by 2020–2021.
Since the year 1990s, till date, Digital Marketing has taken up close to half of the livelihood and the technology trends.
2. Has a wide variety of career opportunities
Digital Marketing gives you a huge scope and a multitude of job options right in front of you. A recent report also states that there are over 75,000 job listings on the very famous job portal: indeed.com. This field is in high demand as many Digital Marketers start with the salary starting from $45,000.
Unlike other fields, Digital Marketing has a lot of opportunities. Not only in terms of jobs but also, one can earn as a freelancer Digital Marketer and make an awesome amount of money. Digital Marketing is evolving and hence creating a lot of opportunities for freshers and experienced professionals.
Also Read: Best Tips to Improve Your Android Development
3. Easy to start a new creative business project
You can easily create your own project by making use of the very commonly used platforms such as YouTube, blog creation and affiliate marketing. These are a part of Digital Marketing.
Once you understand how this works, you’ll know where to put in more effort, which marketing channel you should prefer to reach your target audience and so on. In addition to this, you’ll also have enough knowledge about optimizing your blog and the marketing channel of your choice, so your audience can find you.
4. Easy to generate leads from the digital sales funnel
Social media platforms like Facebook, Instagram, LinkedIn, all so many more are responsible for driving good traffic onto your website. These applications even help in advertising your product.
When a user lands on your website, many tend to browse more than the web page you land them on. Once they click out of the page you land them on, you probably lost this potential customer lead that you could have, to follow up on.
5. Easy to drive traffic to your website from Digital Markets
Once you shift your focus to Digital Marketing, there’s no turning back. The reason being, having a website and letting the audience know about your product/service is a tedious task and with Digital Marketing, this is made easy! Digital Marketing plays a vital role in generating good traffic to your site.
6. Digital Skills Gap
There is an enormous demand for people with digital skills, especially the soft skills for those under the income bracket. So, sticking with ongoing scope in this area, even if you’re not a complete techie, you’ll have a look at the foreseeable future of Digital Marketing.
The skills gap actually refers to the difference between the skills required for a job and the skills a person actually possesses. The skills gap is responsible for not being able to perform a complete job. So, by using Digital Marketing, you can up-skill your knowledge about trending technologies.
Also Read: How to Make a Career in Digital Marketing in India
7. Versatility
Once you master the top skills for the role of Digital marketer, you’ll have a lot of exposure to a broad set of skills. This make it easy to change your focus later if you decide to switch to a different specialization. The actual fact is, if you choose a career path or specialization in the field of Digital Marketing and decide to pivot later, you’re likely to need a little training in order to make the switch.
Also, you could work under any specific domain of digital marketing. This can keep your skills sharp and your work interesting. In this sense, you can upgrade existing skills while still learning new ones but still stay in the same field. In this field there are plenty of choices and ongoing learning opportunities, where different skills fit together in different ways.
8. Digital Marketing is evolving
Digital Marketing is one such field where you’ll find something new to learn and follow. You’ll find it interesting and gives you freedom to be more creative in terms of creating a Marketing plan. It is going to help whether you’re taking the lead on these initiatives or not.
Since there are a variety of specialists working in a given agency, you’ll likely be working alongside professionals with a variety of backgrounds and new strategies.
9. Helps you stay ahead of your competitors
Adapting Digital Marketing to your organization is a must. By doing this, it lets you know your own company and also your prospect’s interest. Even though you make good content and beautifully design your website, you might still end up not getting enough leads. This might be because you don’t know about the current market trends.
Unless you are up to date with the current market trends and try to adapt them to your company, you’ll have a rough time planning your strategy. So, Digital Marketing is one such way through which you can always be one step ahead of your competitors.
10. Certifications
Having a Digital Marketing Certificate is definitely going to help you get better job opportunities in this domain. Also, 60% of professionals feel that the online certifications have helped them a lot in mastering this amazing technology.
Conclusion:
Digital marketing has become essential for every business in today's digital age. It offers a multitude of opportunities to reach and engage with a wider audience, increase brand visibility, drive website traffic, generate leads, and ultimately boost sales. Learning digital marketing from the best institute in Jaipur can provide individuals with the skills and knowledge needed to excel in this field.
A reputable institute will offer comprehensive digital marketing courses that cover various aspects, including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, analytics, and more. These courses will equip students with practical skills and strategies to create effective digital marketing campaigns and achieve measurable results.
By enrolling in a top digital marketing institute in Jaipur, individuals can benefit from experienced instructors who have industry expertise and can provide real-world insights. The institute may also offer hands-on training, case studies, and interactive sessions that allow students to apply their learning in a practical setting.
Furthermore, a good institute may provide networking opportunities, allowing students to connect with professionals and industry leaders, fostering collaboration and potential career opportunities.
In conclusion, investing in learning digital marketing from the best institute in Jaipur is a wise decision for individuals looking to enhance their skill set and stay competitive in the business world. It equips them with the necessary tools to navigate the digital landscape, leverage various marketing channels, and drive success for businesses in today's digital-driven marketplace.
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